Given the active pace of new multifamily development over the past few years, many would expect the US apartment market to begin reaching equilibrium with a gradual tapering off of new unit deliveries. While certain submarkets are beginning to experience slower absorption, others continue to outperform. Whichever side of the development pendulum you are on, it is critical now more than ever to differentiate your product to better appeal to a more discerning and selective resident base.






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