Consider a day in the life of Mike, a hypothetical NBA star athlete: still recovering from a recent sprained ankle, Mike wakes up at 7:00am and drives to his team’s new practice facility. Breakfast awaits in the café run by the team nutritionist, where a variety of healthy options lie before him. He then heads to the locker room to get changed before walking 100 feet to see his personal athletic trainer and team doctor in the sports medicine clinic. He moves from hot plunge pools to a treatment table before getting stretched out. After a few recent sessions with the physical therapist, he’s