Emojis tend to elicit fairly strong reactions from people. Many people love to use the small ideograms while texting and emailing like modern day hieroglyphics. Others experience a visceral hatred any time they see one of the little buggers.

This dichotomy is best exemplified via a teaser trailer for The Emoji Movie. On one hand, the movie studio felt secure enough in the general public’s love of emojis to invest money in a feature film. But on the other hand, the trailer has received over 78,000 dislikes (compared to just 8,000 likes) on YouTube since its release.