Spotting a Starbucks isn’t exactly rare or something to get excited about. Seeing the Starbucks Siren on a sign by the side of the road is about as common as seeing the McDonald’s Golden Arches or a trailer for another Fast and Furious movie.

With the sheer ubiquity of Starbucks locations across the country, news that another is opening in Chicago along the Magnificent Mile may not sound too exciting. Starbucks, however, promises the Chicago Reserve Roastery will be a “one-of-a-kind coffee experience.”