The convergence of the physical and digital worlds has revolutionized our lives and has reshaped how we live, work, play and shop. Various elements of our lives are now better integrated, and shopping is no longer a standalone activity. Consumers expect more from retailers and brands than ever before. As landlords, developers and designers think about the future, we need to start thinking differently. It is not enough to simply evolve the concept of the shopping center. There is a distinct need to make a fundamental and transformational shift to a “New Hybrid” experience.